18 September 2012

Airport Parking Analysis Shows Big Growth in Meet & Greet Sector

Analysis of the parking habits of travellers at British airports in the last 12 months has shown a growth in the share of the market for meet and greet parking – the sector took a 9.6% bigger slice of the overall airport parking market.

The data from airport parking price comparison site Looking4Parking.com looked at the booking habits of travellers at 26 UK airports between May and July 2012 against the same period in 2011.

The three biggest types of parking were analysed: onsite parking at the airports; park and ride services, where travellers drop their vehicles off at off-site facilities and are ferried to the airport; and meet and greet parking, where travellers are met outside the airport terminal by a parking company which parks the customer’s car.

The figures showed that the meet and greet sector grew from 49.17% in 2011 to 58.72% in 2012, an increase of 9.6% of all airport parking. The growth was at the expense of park and ride schemes which lost 5.2% of the overall share (down from 36.08% to 30.92%) and onsite parking which lost 4.4% (down from 14.75% to 10.37%).

One meet and greet airport parking company believes the growth will continue. Martin Mansell, Managing Director at StressFreeAirportParking.com, the biggest provider of meet and greet parking at UK airports, said: “We are experiencing rapid, year-on-year growth – in the last 12 months alone we have increased direct and travel agent sales by 54% in total and that upward curve shows no signs of faltering.

“We believe the trend is being fuelled by word-of-mouth and the nub of that referral conversation is price. The cost of meet and greet parking has fallen significantly in the last five years and now, in many cases, it is no more expensive than standard airport car parking.

“Meet and greet takes the stress out of airport parking so the convenience factor, added to the value-for-money aspect, is driving growth in the sector at the expense of onsite airport parking and park and ride schemes.”


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